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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Take Stock of the Inventory Amid the digital transformation of retail, technologies such as SquareSpace have become more commonplace at the point of sale, while self-service kiosks and cashierless checkouts are now ubiquitous. He can be reached at EdSpears@Eaton.com.

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Buy Now, Pay Later: Does it Work for your Online Retail Business?

Retail TouchPoints

BNPL solutions are a way for merchants to offer point-of-sale financing via a simple installment payment plan. Using BNPL, approved customers can defer payments at checkout — both online and in-store. Townsend holds an MBA in E-Commerce and Telecommunications from the University of San Francisco. . Buy Now Pay…What?

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made. in Telecommunications from the University of Florida. CPG brands can also utilize advanced targeting and reporting capabilities to shift parameters and optimize campaigns in real time.