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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Recently, Hurricane Idalia caused 350,000 outages in Florida and Georgia, while Hurricane Ophelia brought damage that left at least 140,000 people without power across Virginia and parts of North Carolina. He can be reached at EdSpears@Eaton.com. While summer temperatures might be finally dying down, hurricane season is still active.

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Buy Now, Pay Later: Does it Work for your Online Retail Business?

Retail TouchPoints

Here’s an in-depth look at BNPL and the potential benefits to your online and in-store business. BNPL solutions are a way for merchants to offer point-of-sale financing via a simple installment payment plan. Using BNPL, approved customers can defer payments at checkout — both online and in-store. Buy Now Pay…What?

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

Armed with this information, CPG brands can activate media at the right times and places to reach their audiences where they are spending time today, both offline and online. This data doesn’t just inform CPG marketers about their audiences but also empowers them to reach these people with key messaging in the physical world, at peak times.