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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Today, this has evolved to include interactions between acquaintances on social media.

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Here’s why luxury Kiwi brands are popping up at Chadstone this week

Inside Retail

As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne. The impact of travel bans on buying.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Overcoming Today’s Biggest Retail Management Challenges

Retail Next

In the face of uprising challenges, retail brands must continue to expand the consumer base, build customer relationships, increase brand awareness, boost consumer relationships, enhance loyalty, and much more. So yeah, running a business , particularly a retail business, is not as simple and straightforward as it used to be.