Brand Management Management Target Market 
Inside Retail
SEPTEMBER 16, 2022
Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.
I Vend
MARCH 14, 2022
Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing. Ease of use – offering online appointment bookings, or checking order status makes it easier for customers to engage, and elevates the optical retail store’s brand.
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Inside Retail
APRIL 5, 2022
It allowed us to fast track some of those strategic initiatives that had been on our roadmap – management of our aged stock, for example, with off-price outlets opening in some of the DFOs, but also an online outlet that we could turn on and off as needed. We’ll also look to remove some of the barriers around returns and exchanges.
Wiser
OCTOBER 7, 2024
Pricing and Promotion Insights With Wiser, Cacolac could also track how their promotions were being implemented and if their pricing aligned with target markets. As Hauguel explains, “Being able to see our availability at a glance and act immediately is a game-changer.”
Rain Pros
APRIL 3, 2024
As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business. If necessary, consider hiring seasonal staff and managers to boost productivity and meet increased demands during high-traffic periods.
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