Brand Management, Discount Store and Marketing

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Efficiency became a prevailing trend after World War I, leading to mass retailing and the rise of warehousing and discount stores.

Customer Experience

Customer Experience Brand Management Management Shopping

Clear vision – omnichannel retailing for optical brands

I Vend

MARCH 14, 2022

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention

Customer Retention Discount Store Department Stores Target Market

Experience Retail Today

From Pop-Up Stores to Seamless Experiences

Clear vision – omnichannel retailing for optical brands

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