Brand Management Customer Experience Discount Store Marketing 
Retail Focus
OCTOBER 10, 2023
Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Is it the products it offers or the way it shapes customer experiences? Furthermore, when retailers embrace multi-channel retailing, they expand the horizons of customer accessibility.
I Vend
MARCH 14, 2022
Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.
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