Brand Management, Customer Experience and Discount Store

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

Is it the products it offers or the way it shapes customer experiences? In today’s dynamic market, retailers must adapt and innovate to capture the attention of customers who are constantly seeking novelty and excitement. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid.

Customer Experience

Customer Experience Brand Management Management Shopping

Clear vision – omnichannel retailing for optical brands

I Vend

MARCH 14, 2022

That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores. They can move between channels without even thinking about it, and simply interact with the brand.

Customer Retention

Customer Retention Discount Store Department Stores Target Market

Experience Retail Today

From Pop-Up Stores to Seamless Experiences

Clear vision – omnichannel retailing for optical brands

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