From Pop-Up Stores to Seamless Experiences
Retail Focus
OCTOBER 10, 2023
Senior retail consultant at Univers Retail | Published author | Visiting lecturer. From Pop-Up Stores to Seamless Experiences The economic recession of 2008 shifted attention towards alternative retailing formats like pop-up stores. Ghalia BOUSTANI. Is it the products it offers or the way it shapes customer experiences?
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