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From Pop-Up Stores to Seamless Experiences

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. From Pop-Up Stores to Seamless Experiences The economic recession of 2008 shifted attention towards alternative retailing formats like pop-up stores. Ghalia BOUSTANI. Is it the products it offers or the way it shapes customer experiences?

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Clear vision – omnichannel retailing for optical brands

I Vend

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.