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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

These brands already have been routinely using Luminate data to inform everything from their product development to retail strategies. in a blog post. Suppliers have had access to Luminate data for some time, but it was available on a separate platform that offers both free and paid tiers of access.

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Digital Trend Foresights: Listening to Signals Left Behind by Shoppers & Competitors

Intelligence Node

Long gone are the days when the fashion executive could set her product lines seasons in advance of a debut with shoppers. The trend towards individual expression fueled by social media combined with a couple of decades of priming by fast fashion brands has led us to a ravenous appetite for dynamism. The legacy seasonal […].

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Mastering Assortment Optimization: The Power of Wiser’s Product Intelligence in Retail Strategy

Wiser

Retailers are constantly required to adjust to changing market trends, consumer preferences, and competitive dynamics. Although price intelligence is important, the true foundation of retail success lies in effectively curating a product assortment. A lower BSR indicates higher popularity and sales, reflecting strong consumer demand.

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Price Optimization – An eCommerce Necessity or Just Another Passing Trend?

Intelligence Node

Businesses often spend an inadequate amount of time strategically thinking about their product prices. This means if the products […]. The post Price Optimization – An eCommerce Necessity or Just Another Passing Trend? The post Price Optimization – An eCommerce Necessity or Just Another Passing Trend?

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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

The partnership also will give brands access to MikMak Insights about the effectiveness of their campaigns and activity across major online retailers, using metrics such as add-to-cart rate, retailer sales, product interest and category benchmarks.

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Learn the Latest with a Blogging Course

Small Biz Trends

Blogging can refer to anything self-published online including photography, writing, and other forms of media containing information. Blogging has become a popular practice in most parts of the world. Blogging can help you rank your business in search engines, engage with your audience, and attract visitors that turn.

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YouTube Teams with Shopify to Offer In-Platform Shopping

Retail TouchPoints

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on the site and a partnership with Shopify that will allow merchants to easily feature products on their YouTube content. Next week, YouTube viewers in the U.S., Creators in the U.S.

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