Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
Retail TouchPoints
SEPTEMBER 14, 2022
Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside. Isn’t China. The revenues of livestream commerce in China versus the U.S.
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