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How to create an SEO strategy for e-commerce websites

Retail Focus

Search Engine Optimisation has never been more critical and having a solid SEO strategy is imperative as many online retailers struggle to get the rankings, on page one, that they want. Pillar 2: Content marketing If Technical SEO is the skeleton of your ranking strategy, then Content Marketing is the blood coursing through your site.

Marketing 246
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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Deal-centric influencers can have several specializations — some search for deals with specific retailers, or in specific niches, such as baby products or home goods.

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Google Aims to ‘Supercharge’ Shopping with Generative AI-Enhanced Search

Retail TouchPoints

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. billion of which are refreshed every hour.

Shopping 273
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Content Marketing Experts Share How to Improve Writing and SEO

Small Biz Trends

You need to provide real value to readers, while also appealing to automated search engines. From writing tips to SEO tools , here are their top content marketing suggestions for the week. Content creators must find ways to offer real value while also appealing to search engines. Find Great Freelance Writers.

Marketing 133
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 300
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Get More Website Traffic with These 10 SEO and Digital Marketing Tips

Small Biz Trends

Today’s consumers turn to online search engines for a huge variety of needs and queries. Search engines prioritize results that are easy for visitors to access and use. Digital marketing isn’t just about bringing more visitors to your website. Convince a Marketing Skeptic.

Marketing 128
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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This follows the announcement earlier this month of Google’s new generative AI-enhanced search engine , called Search Generative Experience. “As