Starbucks Expands Reusable Cup Format to 12 California Stores
Retail TouchPoints
AUGUST 14, 2023
Stores in Napa and Petaluma, Calif. will serve beverages either in customers’ personal cups or in a reusable “Borrow A Cup,” which customers can take with them and return in smart return bins. Beginning in 2024, customers in all Starbucks stores across the U.S. Starbucks also is planning to bring reusability to the drive-thru.
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