Remove blog how-to-use-technology-in-your-in-store-marketing-strategy
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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. All of this can be used to improve conversion rates, increase revenues and improve the experience both on and offsite. Analyzing search data delivers benefits for merchants in five key areas: 1.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. But how do ecommerce companies, following the FTC’s example, separate fact from fiction? Does the product actually use AI at all?

Marketing 247
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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

However, as a study from Oxford found, the effects of technology on loneliness depend on the type of interaction with that technology. The question remains — how do we increase that positive impact? In May 2023, the U.S. In fact, as the CDC notes in its statement on the loneliness epidemic, half of U.S.

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Best Practices for Custom Website Development for Ecommerce

Retail TouchPoints

However, if you have no idea what design and functionality will keep visitors on your site and help them become your customers, it’s better not to start. The process of building an online store goes beyond just understanding the market you are about to enter. Present your home page as a showcase.

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10 Tips for Planning for Your Small Business’s Future

Small Biz Trends

It’s impossible to know exactly what’s in store for the future of your business. But some careful planning can help you make the most of your opportunities. Make Your Business Bloom This Summer. Make Sure Your Business Appeals to Future Clients and Employees. Plan Your Content Creation Strategy.

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Moving Your Business From Offline To Online: Strategies In 2024

Retail Minded

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up. It uses customers’ consent while protecting their privacy.

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short of a revolution, from the big stuff like eCommerce to smaller, now-common trends like self-checkouts and buy online, pick up in-store. And how does this technology impact pricing?