Retail TouchPoints

JUNE 7, 2023

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But how do ecommerce companies, following the FTC’s example, separate fact from fiction? What Kinds of Claims will the FTC Possibly Penalize?

Marketing 247

Marketing Advertising Customer Experience Consumer 247

Retail TouchPoints

APRIL 4, 2024

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre.

Outdoor 219

Outdoor Fashion Fulfillment Wholesale 219

Retail TouchPoints

OCTOBER 14, 2022

Earlier in the week, Axios reported that TikTok is beginning the process of building out its own U.S.-based But TikTok wasn’t focusing on any of that Thursday as it welcomed brands in person to TikTok World. based fulfillment centers in a bid to directly challenge ecommerce giants like Amazon and Shopify.

Advertising 287

Advertising Fulfillment Returns Shopping 287

Retail TouchPoints

MARCH 8, 2022

Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs Virtual Showroom , which builds on the success of the company’s physical pop-up experience in Venice, Calif. A Virtual Walk-Through Shows Products in Real-Life Contexts.

Consumer 298

Consumer Promotions Marketing Shopping 298

Inside Retail

SEPTEMBER 20, 2023

That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligence on how features of the site are performing and how to improve them even further.

Checkout 264

Checkout Marketing Accessories Advertising 264

Inside Retail

JULY 27, 2023

Successful retail brands are able to attract all sorts of people, but most don’t have professional Australian athletes as part of their team. LSKD’s partnerships coordinator, brand ambassador and head of public relations Bree Masters has long been moonlighting as a track and field athlete for Australia – or is it the other way around?

Management 130

Management Apparel Marketing ATS 130

Inside Retail

JUNE 29, 2023

How did you get into the retail industry, and what are some of the different roles you’ve held along the way? However, I wasn’t sure how to parlay this into a full-time career, so turned to my other love – politics. Here, we spoke to Van De Ven about that journey, as well as challenges she’s overcome to get where she is today.

Fashion 246

Fashion Marketing Management Shopping 246

Retail TouchPoints

JULY 24, 2023

Part of this personalization includes how and when they are contacted by their favorite retailers. Let’s discuss the pros and cons of each touch point, the benefits of personalization and how retailers can find the best method for each shopper. Store applications: Next up — the branded app.

Marketing 233

Marketing Retail Marketing Advertising Promotions 233

Retail TouchPoints

SEPTEMBER 28, 2021

Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online.

Jewelry 271

Jewelry Consumer Shopping Outdoor 271

Retail TouchPoints

JANUARY 8, 2021

How do we better our lives and create additional income streams during such unprecedented times? Examples of lifestyle businesses include blogging, affiliate marketing , ecommerce and consulting. While it may not be a great time to launch a traditional business, it is an opportune time to digitally launch a lifestyle business.

Clienteling 267

Clienteling Finance Planning Marketing 267

Small Biz Trends

JUNE 18, 2022

People have been predicting the death of blogging for years. And yet, blogs continue to deliver results for businesses across industries. If you’re thinking of starting a blog or improving your current content strategy, these tips from members of the online small business community may help. Start Your Own Blog.

Promotions 132

Promotions Planning Marketing ATS 132

Small Biz Trends

APRIL 23, 2022

So how can you find the ones that are best suited to your company’s needs? But how can you kickstart conversations or increase likes if your audience isn’t especially active? Jigar Agarwal offers ideas in this Neal Schaffer blog post. Build Brand and Customer Loyalty on Social Media.

Marketing 122

Marketing Accounting 122

Rangeme

APRIL 7, 2024

Emerging brands have to support each other. How can we together move the needle? Our founders take on big CPG brands – bringing even bigger ideas and with much smaller bank accounts (we’re often just hoping to make payroll and pay the bills, right?). This is the magic of the emerging brand. How can we support each other?

Consumer 52

Consumer Accounting ATS 52

Retail Adventures

APRIL 4, 2024

We first asked that question in a 2010 blog post and things haven’t changed radically since then. People tend to return to shop because like how they feel in a particular store, and more often than not, how they feel about a store involves the people who work there. Who really owns your customers? Where did Rich's loyalty lie?

Specialty Store 52

Specialty Store Shopping Returns Management 52

Small Biz Trends

MAY 12, 2022

A travel blog is a great way to document your travels, share your experiences, and show the amazing destinations you’re visiting. Once you establish a travel blog and a following, you can find ways to monetize it and grow your channel. Let’s go through how to start a travel blog and how to make money blogging.

Promotions 98

Promotions Planning Marketing Accounting 98

Inside Retail

OCTOBER 5, 2022

There are four key principles to building trust: Create empathy through transparency – honesty can rebuild goodwill when things go wrong Pay attention to negative reviews and correct missteps to thrive in the reputation economy We tend to trust those close to us. Tap into localism as it relates to your brand Be authentic.

Department Stores 130

Department Stores Fashion Returns Advertising 130

Inside Retail

AUGUST 31, 2023

However, this is the perfect opportunity for intelligent, trusted leaders to step up and shine, elevating their personal and business brand leadership. However, this is the perfect opportunity for intelligent, trusted leaders to step up and shine, elevating their personal and business brand leadership.

Employee Engagement 130

Employee Engagement Management Accounting Promotions 130

Retail Focus

MAY 18, 2021

In such cases, one of the ideal solutions would be to form a link building strategy for your business. It helps build visibility , and can undoubtedly help a company make progress when nothing else works. One of the building blocks of search engine optimisation (SEO). The power of subtle brand building strategies.

Marketing 130

Marketing Management ATS 130

Retail TouchPoints

MAY 10, 2022

Now, the inaugural RICE represents an expanded collective of well-known events and brands across ecommerce, omnichannel and store design. With rich representation of brands and categories across our agenda, we will have plenty of opportunities for executives to extend their circle of knowledge and connection.”. Version 1.0 Version 1.0

Social Commerce 261

Social Commerce Consumer Marketing ATS 261

Small Biz Trends

MAY 14, 2022

In this Internet Marketing Ninjas post, Ann Smarty describes exactly how to create a content creation strategy for your business. But it’s easy to get caught up in promises brands make about earning potential. Make Millennials Read Your Blog Posts. Build a Career Progression Plan. Develop Your Own Web Apps.

Planning 130

Planning Marketing Consumer 130

Inside Retail

JULY 15, 2021

What started out as a personal blog for Jessica Sepel during her studies in health and nutrition over 10 years ago, laid the foundations for what is now leading wellness and lifestyle brand JSHealth. The product is an extension of that and it happened eight years after building that community,” Sepel told Inside FMCG.

Boutique 246

Boutique Marketing Returns Consumer 246

Small Biz Trends

OCTOBER 8, 2022

Today, brands don’t just involve attractive logos and unique taglines. So finding your purpose and creating both a business and personal brand are essential for finding success. Drive Sales with a Purpose Driven Brand. They want brands that serve a larger purpose. Take Personal Branding Seriously.

Accounting 98

Accounting Promotions Consumer Marketing 98

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. This means brands will now pay more for the same number of clicks, views and impressions. For example, Snapchat lost 25% of its shares due to a decline in ad spending.

Advertising 242

Advertising Customer Retention Marketing Consumer 242

Retail Focus

JANUARY 20, 2022

The most immediate problem in 2022 is how marketing will develop after cookie death. Brands will start connecting with their consumers on a personal level. How will they be reached? To advertise a brand, marketers put several approaches in place. These days, consumers are changing their tastes and preferences.

Marketing 130

Marketing Advertising Consumer Returns 130

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

Retail TouchPoints

FEBRUARY 13, 2023

She focuses on discovering ways to digitally represent what the Camp brand has become known (and loved) for: unique moments of discovery and delight. She focuses on discovering ways to digitally represent what the Camp brand has become known (and loved) for: unique moments of discovery and delight.

ATS 255

ATS Shopping Advertising Planning 255

Retail Bound

DECEMBER 12, 2023

In today’s competitive market, maintaining a strong brand image is crucial for the success of any product manufacturer. However, brick-and-mortar stores remain a vital touchpoint for customers to interact with brands. However, brick-and-mortar stores remain a vital touchpoint for customers to interact with brands.

Customer Experience 52

Customer Experience Marketing Location 52

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Taking place January 15-16 from 10 a.m.

Consumer 279

Consumer Beauty and Health Returns Location 279

Inside Retail

AUGUST 21, 2022

The online gaming experience is set to go live in late September and will showcase more than 35 new and existing brands within a 3D environment. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Mulesoft

SEPTEMBER 2, 2021

As a new host of CIOs Unfiltered, I had the pleasure of speaking with Steve Stone, former CIO of two of the largest retailers in the United States — L Brands and Lowe’s. In our discussion, we unpacked how organizations can take advantage of data and analytics to become a resilient enterprise. We also dove […].

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Retail TouchPoints

APRIL 22, 2021

But we wanted more than just anecdotes: we wanted to see the data on how users react when required to install an app in order to complete a transaction. I’ll share some key findings from that study and explain how App Clips might help solve the paradox of app downloads for your brand. Enter App Clips on iOS14. Key Findings.

Marketing 236

Marketing Advertising Accounting Customer Experience 236

Retail TouchPoints

JANUARY 16, 2022

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. Ethical commerce touches many areas of our economy, from how we decarbonize our business operations to water conservation to responsible employment.

Planning 274

Planning Merchant Services Beauty and Health Consumer 274

Small Biz Trends

AUGUST 13, 2022

Small teams and brand-new businesses usually have fewer resources available to them. In this Fyle blog post, Mostafa Dastras offers tips to help small businesses. Find the Most Popular Types of Blogs and Monetization Options. Check out this post by Ryan Robinson for popular types of blogs and monetization options.

Planning 105

Planning Promotions Marketing Management 105

Rangeme

SEPTEMBER 5, 2023

In our previous RangeMe column on consumer packaged goods (CPG) Marketing , we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). Let’s dive in!

Consumer 98

Consumer Marketing Advertising Promotions 98

Retail Bound

MARCH 19, 2024

Trade shows can be great opportunities to generate leads and build brand awareness, but only if you make the most of them. Are you planning to exhibit at a trade show in 2024? If so, there are a few things you can do to make sure you have a successful experience.

ATS 52

ATS Promotions Target Market Planning 52

Rangeme

FEBRUARY 15, 2024

One of the benefits of being a RangeMe Starter or Premium subscriber brand is the opportunity to submit products to buyers who have immediate, limited-time opportunities that take place throughout the year. Indeed, it’s the most proactive way for a brand to leverage the RangeMe platform. GearHaul is a perfect example of this.

Outdoor 98

Outdoor Promotions Marketing ATS 98

Wiser

JULY 23, 2021

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost). So, how can you do it? Do they read your blogs?

Consumer 144

Consumer Advertising Location ATS 144