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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Customers are unlikely to engage with digital signage if the content appears generic or outdated. The challenge is knowing what makes digital signage content truly relevant in the eyes of your customers.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But how do ecommerce companies, following the FTC’s example, separate fact from fiction? Are you aware of the risks?

Marketing 244
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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

The question remains — how do we increase that positive impact? If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction. Even instituting a live chat with a real person, not a robot, can be beneficial.

Consumer 237
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.” But how can retail professionals separate the hype from reality?

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How to create an SEO strategy for e-commerce websites

Retail Focus

You need to throw everything you can to make your business work in this climate, even just to survive, and one weapon for e-commerce business must be SEO. Basically, it means forensically checking everything on your website is as sound as it can be. A strong bone structure for your SEO.

Marketing 246
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How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

Retail TouchPoints sat down with Grover to check in on how his latest marketplace endeavor is evolving and get a peek into his crystal ball for what lies ahead in the marketplace landscape. It’s a challenging opportunity; it’s not easy, but if it was easy, everyone would do it. And a lot of that is because of the Simon DNA.

Shopping 195
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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

Inside Retail : Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Fashion 130