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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Video Shopping Ads: TikTok Video Shopping Ads are now available globally to brands and retailers featuring new formats and creative options.

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

The days of a traditional shopping mall trip have changed — not only because of the pandemic, but as consumers have started to prefer the convenience of ecommerce. In order for ecommerce companies to differentiate themselves from large online marketplaces and competitors, their websites need to emulate the in-store shopping experience online.

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Walmart Tests New Text-to-Shop Service

Retail TouchPoints

Walmart ’s Store Nº8 and Global Tech team are rolling out a text-to-shop beta test in select areas to develop the retail giant’s next conversational commerce offering. The offering will build on Walmart’s voice commerce capabilities to introduce more options for customers looking to shop in the way that’s most convenient for them.

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NRF Hot 25 List Spotlights Fastest-Growing Retailers

Retail TouchPoints

The annual ranking is compiled by global marketing consultancy Kantar and is determined by comparing year-over-year increases in domestic sales (in the case of the 2023 list, this means 2021 versus 2022). If you look at the growth in grocery, it’s almost all [mergers and acquisitions] ,” said Marcotte in a blog post.

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How to Launch a Lifestyle Business in the Age of Social Distancing

Retail TouchPoints

Examples of lifestyle businesses include blogging, affiliate marketing , ecommerce and consulting. Whether you’re blogging , running an ecommerce store or consulting, having a plan will add legitimacy to your idea. For the first time ever, skincare product sales surpassed makeup sales.

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

based fulfillment centers in a bid to directly challenge ecommerce giants like Amazon and Shopify. And that’s not all: The Wall Street Journal reports that TikTok parent company ByteDance is in talks with music labels to expand its music streaming service globally with an offering that would eventually be integrated into the TikTok app.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. Product Sales May Not Matter, but Advertising Sales Matter a Lot.