Small Biz Trends

JUNE 3, 2022

Blogging can refer to anything self-published online including photography, writing, and other forms of media containing information. Blogging has become a popular practice in most parts of the world. Blogging can help you rank your business in search engines, engage with your audience, and attract visitors that turn.

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Small Biz Trends

NOVEMBER 19, 2022

See how to make the most of them in this Blogging Unplugged post by Jasmeet Singh. Calculate Your Marketing ROI. When it comes to marketing, this involves calculating the ROI of your current strategies. Compare the Best Tools for Email Automation. Email marketing is still quite powerful for small businesses.

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Inside Retail

MARCH 12, 2023

Instead, they should double down and make every marketing dollar count by using data to their advantage. As a veteran in digital marketing, I have a few pieces of advice that can help retail businesses get the most value out of their marketing budget. Marketing efforts become more effective, but they also ensure memorability.

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Retail TouchPoints

JUNE 30, 2023

Personalizing Content and Winning Hearts and Minds One of the ways we are creating more personal relationships is through our content, including the “Celebrations Pulse” weekly email newsletter that our Founder and Chairman Jim McCann, and our CEO Chris McCann, started sending during the pandemic to help lift the spirits of our customers.

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Hunton Andrews Kurth

JANUARY 11, 2023

If you would like to receive email alerts when new posts are published to this blog, please enter your email address in the ‘Subscribe’ field. FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms. Thank you for your readership!

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Retail TouchPoints

OCTOBER 22, 2021

The process of building an online store goes beyond just understanding the market you are about to enter. There are also distinct services for accounting, inventory management, email and marketing automation, analytics and so on. Always be working on digital marketing. Buy premium web hosting. To Sum Things Up.

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LS Retail

AUGUST 19, 2022

One entrepreneur said: "I check [email] immediately." That's exactly what I do and then go right into marketing The Global Small Business Blog's daily post. Here are four morning habits of entrepreneurs who’ve raised millions for their companies. I [Laurel Delaney here], I don't feel so bad. Coffee comes later.

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Small Biz Trends

AUGUST 6, 2022

These concepts can also help you get more done in your marketing efforts. Boost Your Marketing Strategy with These Automation Tools. Automation can help you get more done with your marketing strategy. In this Mallee Blue Media post, Ann Smarty features several automation tools you can use to boost your marketing.

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Small Biz Trends

JULY 30, 2022

Find Email Addresses by Name. In this Criminally Prolific post, Dmitry Dragilev details how to find anyone’s email address by name. In this DIY Marketers post, Ivana Taylor goes over Web 3.0 marketing for small businesses. Find the Most Profitable Blog Niches. Create Your Own Marketing Plan.

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Small Biz Trends

JULY 9, 2022

Martin Zwilling explores the concept in this post on the Startup Professionals Musings blog. Optimize Lifecycle Email Marketing. This is true in all interactions, but especially in email marketing. Lifecycle email marketing caters content to where your customers are in the experience.

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Independent Retailer

AUGUST 15, 2022

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

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Small Biz Trends

OCTOBER 13, 2022

Are you looking for some fantastic marketing ideas to help with your Black Friday promotions? In this blog post, we will share 20 of the best marketing tips for Black Friday. What Is Black Friday Marketing? Black Friday is a marketing term used to describe the Friday following Thanksgiving Day in the United States.

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Retail TouchPoints

NOVEMBER 26, 2020

If you’re never going to call your customers before you email them, why are you asking for their phone number? Just because you’re a retailer doesn’t mean you can’t turn to traditional content sources and methods like newsletters and email campaigns. Then, create what you think would be the most enjoyable checkout process.

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Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. However, these cannot be used for prospects who have not shared their email or phone numbers.

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Retail Minded

NOVEMBER 4, 2023

Leverage Email Marketing Campaigns Email marketing proves to be an incredibly effective way of driving traffic to your e-commerce store. In addition, consider automatic transactional emails like order confirmations or cart reminders.

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Inside Retail

AUGUST 21, 2022

“Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. Advertising and marketing in beauty have completely changed over the last century.

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Retail TouchPoints

MARCH 8, 2022

While creating and amplifying content across email, video, social media and its site has helped Babylist build credibility and drive user engagement, “one thing we have never been able to help them with is the physical touch-and-feel experience with products,” Grant noted.

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RETAIL MANAGEMENT SOFTWARE

FEBRUARY 7, 2024

Start planning your promotions and marketing campaigns well in advance to build anticipation and generate excitement among your customers. Design a digital-first Valentine’s Day marketing campaign to target your customers. Consider sending personalized emails or text messages with special offers tailored to their interests.

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Retail Bound

MARCH 19, 2024

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. There are a number of ways to promote your trade show presence, including online and offline marketing.

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Inside Retail

JULY 27, 2023

As I grew within the retail space, I found a passion for marketing, which has led to my current role in public relations at LSKD. Whether that’s writing press releases, blogs, or simply email correspondence, you will need strong writing skills if you are interested in this profession.

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Retail TouchPoints

MARCH 16, 2023

Recognizing this, Shopify recently introduced a tool to allow its merchants to create AI-generated product descriptions , and a number of solutions already in market, like Talkoot, are continuously working with the latest generative AI tech to evolve their offerings as well.

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Retail Minded

AUGUST 31, 2022

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration. You may find the need to tweak the details for improved impact.

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Cisco Retail

JUNE 16, 2022

Read Grace Francisco’s blog for a fantastic recap on what we announced. Add your email for a chance to win. Finally, watch this amazing wrap-up video from Kanwal Komail, Cisco DevNet Marketing Manager, and safe travels for all of you heading home. How do you think we did this year? It was great to see you!

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Retail Smart Guys

DECEMBER 18, 2022

Also, if you send emails to consumers, you can utilize this platform to amplify your promotions. As a matter of fact, 76% of email subscribers were able to know and make a purchase because of these marketing emails. You can share the link of this blog post to your social media channels to have a wider reach.

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Retail TouchPoints

JULY 7, 2022

A common pitfall of influencer marketing at this level is “trying too hard to script the experience and pushing influencers into a corner,” said Lindsey Jerutis, General Manager at influencer platform ShopStyle Collective. For many brands, everyday content creators represent just one element of their influencer marketing programs.

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Small Biz Trends

DECEMBER 17, 2022

Rachel Strella discusses some of her favorite and least favorite factors in this post on the Strella Social Media blog. Successfully Manage Your Digital Marketing Functions. Find the Right Email Autoresponder for Your Needs. Email autoresponders fall high on the list for many busy professionals.

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Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

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Independent Retailer

SEPTEMBER 29, 2022

Brands that head in this direction and embrace new opportunities for marketing will see great benefits in the years ahead. However, many others are making sharp pivots to embrace zero-party data and first-party data while leveraging marketing based on one-to-one connections, such as TikTok. How Are Brands Changing Their Marketing?

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Advertising Marketing Returns Consumer 81

Rangeme

MARCH 12, 2024

The real magic happens in the follow-up: it’s as simple as sending strategic follow-up emails to the potential connections you made. This gives you enough time to organize yourself post-event and ensures your email won’t get lost in a sea of post-trade show correspondence. There can be many reasons why your email goes unread.

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Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. A simple way to find these influencers is through organic research and influencer marketing platforms such as Klear, Upfluence, and CreatorIQ.

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Retail Minded

NOVEMBER 28, 2023

You know how a few decades ago, word-of-mouth marketing was everything for small businesses? In this blog post, we share some of the best ways you can do exactly this. This could be a direct link to your review page, a QR code, or a simple email with a call-to-action button.

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Retail Minded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Retail TouchPoints

FEBRUARY 13, 2023

As a team of one, Seyfried has the unique opportunity to collaborate closely with her peers in the growth team, which links tech and marketing closely together. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement.

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Hyken

NOVEMBER 19, 2021

This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. He shares his quick tips for keeping your customers informed through email and SMS to level up their buying experience. . But while you’re fulfilling orders, it’s imperative that you keep your customers in the loop on channels like email and SMS.

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Small Biz Trends

MAY 11, 2022

In my most recent search for fresh, new marketing reads, I ran into The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith. Chris Smith is the co-founder of Curaytor , company that makes sales and marketing tools for the real estate industry. Email marketing. The Author’s Background.

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Retail Minded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. Traditional advertisements, social media posts, and blogs have lost credibility. This blog will outline five key steps to create a successful customer advocacy program.

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Independent Retailer

JULY 29, 2021

We have a small team with 12 of us mostly focused on the production of chocolate, so we needed something that was efficient and scalable, and email is still today the most effective way of reaching your existing and growing database of customers.”. Email is King. Elevating Brick-and-Mortar Interactions.

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