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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

So making it available and affordable is a great play," said Marshal Cohen, chief retail industry analyst at NPD Group speaking about the new line. In China, in 2020, Nike had planned to launch a few new products in-store. Extend beyond core eCommerce apps The best retailers don’t just have products or apps they have an ecosystem.