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QR Codes are Making the Comeback of the Century


QR codes as we know them today were initially released in 1994 by Denso Wave Inc. QR Codes are images that smartphone cameras can scan to access a URL, unique product, or service information, not unlike a bar code. For many years, QR Codes mostly faded their way into obscurity.

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

Using Nike’s “Instant Checkout” functionality customers can also pay for their purchase by scanning the bar code on a product using Nike’s mobile app. After paying for the purchase within the app customers can skip the checkout line and walk out of the store with their items.