article thumbnail

QR Codes are Making the Comeback of the Century

Theatro

QR codes as we know them today were initially released in 1994 by Denso Wave Inc. QR Codes are images that smartphone cameras can scan to access a URL, unique product, or service information, not unlike a bar code. For many years, QR Codes mostly faded their way into obscurity.

article thumbnail

Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

Using the app customers can also request that a sales associate bring items to designated locations in the store or have items placed in a fitting room. Using Nike’s “Instant Checkout” functionality customers can also pay for their purchase by scanning the bar code on a product using Nike’s mobile app.