Remove availability-attribute
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The Complete Guide to the Availability Attribute in Google Product Feeds

Store Growers

Last Updated on May 26, 2023 Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. What Is [availability] in the Product Feed?

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Coles books higher third-quarter revenue

Inside Retail

billion, mainly attributed to higher supermarket sales. “We have delivered another solid sales result across our supermarkets this quarter reflecting strong execution of our trade plans and our continued focus on delivering great value and great quality alongside improved availability,” said Coles Group CEO Leah Wecker.

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TikTok Launches First-Party Measurement Solution for Advertisers

Retail TouchPoints

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. As a result, 79% of conversions attributed to TikTok by users themselves were missing from traditional last-click attribution models.

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Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Retail TouchPoints

Walmart’s audience and measurement solutions will now be available for brands’ use across Disney’s addressable streaming inventory, offering advertisers closed-loop attribution on their campaigns by applying Walmart’s omnichannel purchase data via clean room technology.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Following in the footsteps of Amazon , which introduced a “small business badge” on its site last year , merchants can now identify themselves with a “ small business attribute ” in Google Search and Maps. The tools will be available first to U.S.

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How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Retail TouchPoints

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click and data-driven. Last-click will remain available — but companies will have to adopt it manually. What’s the Change — and Why?

Marketing 184
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Coles posts higher sales as more customers prefer to eat at home

Inside Retail

Coles saw higher sales in the first quarter of FY24, attributed to more customers preferring to eat and have entertainment at home to cut back on discretionary spending. billion, attributed to growth in both the supermarket and liquor segments. Group sales rose 3.6 per cent year over year to $10.25