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5 Retail Aspects to Optimize With Visitor Traffic Data

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Visitor traffic data gathered from retail stores and shopping malls enables the retail sector to operate more efficiently and effectively across its various functions. How should retailers and shopping centers be using this valuable business intelligence data? And what can they hope to gain from it?

ATV 52
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KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

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Sales per sqm can tell you whether you’re making good use of your store space and fixtures and can be a good indicator of store productivity. This metric can be used when planning your store layout. Choosing the right techniques to enhance sales per sqm differs from store to store.

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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

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A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value. Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue.

ATV 52
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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value. Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue.

ATV 52