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5 Retail Aspects to Optimize With Visitor Traffic Data

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Visitor traffic data gathered from retail stores and shopping malls enables the retail sector to operate more efficiently and effectively across its various functions. How should retailers and shopping centers be using this valuable business intelligence data? And what can they hope to gain from it?

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KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

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Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

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From Training to Recognition: Practical Tips for Improved Employee Performance

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The digital era may have arrived, and it’s growing strong, but e-commerce isn’t here to completely replace in-store shopping. Even in its current form, online shopping has many shortcomings, and a considerable number of products are more convenient to buy in person. Focusing on creating a culture of performance will help you get there.

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Back to school, back to learning or will it simply be back to home?

Retail Next

We do however, anticipate less people are going to be out shopping in stores due to this pandemic, especially with unemployment stimulus checks just ending and no news yet if they are going to be reinstated. The average ticket (AUR) continues to be down to last year as retailers are still extremely promotional as they move through inventory.

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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

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Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52
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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52