Retail TouchPoints

OCTOBER 22, 2024

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. For marketers, incrementality is paramount,” Wilson said.

ATV 256

ATV Customer Experience Marketing Consumer 256

Frank Mayer

APRIL 2, 2025

If your average sales volume increases after deployment, that’s clear evidence your in-store marketing campaign is working. Measuring the Average Transaction Value (ATV) will tell you. Pairing UPT with ATV will give you more well-rounded insight into the profitability of your retail display.

ATV 52

ATV Returns ATS Location 52

V Count

MAY 5, 2021

Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

V Count

MARCH 25, 2021

The operations team and staff members can make data-driven decisions based on various KPIs and metrics at a specific store level to boost conversion rates, increase dwell time, and improve average transaction values (ATV). Merchandise Planning Planning retail merchandising can make or break a brand.

ATV 52

ATV Store Layout Store Operations Management 52

V Count

MARCH 4, 2021

Average transaction value (ATV) is how much customers spend on average when they buy. This could involve a regionally focused campaign or promotions to lure more customers into the store. Customer traffic is the number of people coming into your facilities. Combined, these factors can provide a clearer view of sales performance.

ATV 52

ATV Point of Sale Location Promotions 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. Personalized promotions, rewards, and discounts can greatly increase your loyal customer base.

ATV 52

ATV Store Layout Promotions Customer Experience 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. Personalized promotions, rewards, and discounts can greatly increase your loyal customer base.

ATV 52

ATV Store Layout Green Retail Promotions 52