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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value. Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue.

ATV 52
article thumbnail

From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value. Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue.

ATV 52