Remove ATV Remove Location Remove Promotions
article thumbnail

Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys. “It

ATV 256
article thumbnail

How to Measure Retail Display Success

Frank Mayer

Measuring the Average Transaction Value (ATV) will tell you. While typically calculated at a store level by dividing total sales by the number of transactions, ATV can also be isolated for retail displays by dividing the total sales of display products by the number of transactions involving display-only purchases.

ATV 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Utilize People Counting & Conversion Rate Data to Improve Sales

V Count

Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Determining any physical location’s sales performance can be broken down into various components, one of which is conversion rate.

ATV 52
article thumbnail

From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52
article thumbnail

From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52
article thumbnail

7 KPIs to Track & Harness Your Retail Store Performance

RETAIL MANAGEMENT SOFTWARE

Average Transaction Value (ATV) Encourages bundling and upselling. Test layouts and promotions to drive higher conversion. Use segmentation to run personalized promotions and improve retention. KPIs by Vertical: Why They Matter Apparel & Footwear Manage seasonal demand and reduce overstock.