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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Chasing touchpoint fixes instead of journey transformation Why retailers make this mistake: Businesses tend to focus on isolated problems, like speeding up transactions or improving chatbot responses, without looking at the entire customer journey or understanding their target market’s path to purchase.

Returns 130
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JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Inside Retail

Think advising a timeframe for when a product will be ready for click-and-collect and showing online if a product is in stock at a customer’s local store, which can save them a wasted trip. This single view of the customer is crucial for personalisation and targeted marketing.

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How to Measure Your Omnichannel ROI

V Count

These tools include: People Counting : Counts how many people enter stores, helping measure foot traffic from online campaigns. Demographic Analysis : Identifies customer age or gender for targeted marketing, ensuring data privacy with anonymous tracking. Staffing : Extra workers for busy times based on queue management data.

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5 Innovative Retail Display Trends to Watch in 2024

365 Retail

They provide the ability to keep the store layout fresh and dynamic, attracting repeat customers and increasing foot traffic. Retailers can quickly respond to market trends and consumer demands by adjusting displays to highlight new products or seasonal themes. Pop-up displays offer several advantages for retailers.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

By then designing products or targeting consumers based on these sectors, retailers could be unnecessarily limiting their potential target market and alienating many consumers. At the same time, why would the retailer want to limit their targeting of these product categories to <50% of the population?

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

When it comes to designing for a diverse consumer base, Penny Weber, CEO and founder of The Shapes United , the first Australian adaptive fashion label to be sold at Walmart , said that it’s important to create a product from multiple design angles. This will enhance the shopping experience for all consumers,” Mohammadian explained.

Fashion 130
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How Buy One, Get One Can Improve Your Sales

Wiser

According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. Buy One, Get One is a great tool that can help you get rid of your less desirable inventory quicker and maintain profitability at the same time.