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The Power of Pricing: How to Secure the Buy Box at Higher Rates

Wiser

It’s not about merely undercutting competitors but offering value to customers while maintaining robust profit margins. Businesses that can strike this balance can secure the Buy Box at higher rates, transforming their eCommerce performance and success in the long run.

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Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

Wiser

The convenience, variety, and value offered by online platforms presents a compelling proposition for consumers. Parents and students alike can browse and compare a vast array of products at their leisure from the comfort of their homes. Ratings and reviews are a key piece of the puzzle and show popularity and value.

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How Temple & Webster plans to use AI, private labels to reach $1b in sales

Inside Retail

People are still searching for things like sofas, but they are looking for more value, which is what we offer,” Coulter told Inside Retail. The brand has also increased its promotional activity and marketing investment. However, in this macroeconomic environment, customers are particularly responsive to a high-value offering. “We

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Loylogic launches unique new loyalty point affiliate programme

Retail Focus

Dezerved is a brand new online marketplace launched by Loylogic to connect loyalty programmes and previously closed-off communities of high-earning individuals with exclusive offers from some of the most luxurious brands in the world. No move underlines this point better than the launch of Walmart+ by America’s largest retailer, Walmart.

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Black Friday & Cyber Monday 101

Independent Retailer

The findings were enlightening and revealed that customers feel underappreciated, undervalued at this time of year, and are distrustful of brands that offer Black Friday discounts. For instance, a majority of Americans said brands: Send too many promotional messages in the run-up and during the BFCM period (64%).