Remove ATS Remove Point of Sale Remove Promotions
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. By contrast, only 28% want to receive offers and promotions via text. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

With the new platform, associates will be able to approve transactions remotely via tablet devices, and self-checkout systems powered by AI will deliver personalized promotions tailored to each customer.

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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

On Sunday I did my weekly shopping at the store to find out if Amazon Fresh might be able to fill the hole left by Fairway, literally and figuratively. Amazons other attempts at brick-and-mortar have fared even more poorly. billion acquisition of Whole Foods. Regular carts, albeit green, are available outside.)

Checkout 284
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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. Google is even testing out a new type of digital ID in Google Wallet that works at select TSA checkpoints. The utility mobile wallets offer is endless.

Marketing 297
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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

Shoppers can use technology to their advantage and shop at all three stores in whatever way works best for them. When shoppers open their grocery loyalty apps, they should be met with a curated set of promotions that align with their budget, preferences and lifestyle.

Grocer 251
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Achieving Promotional Compliance to Drive In-Store Success

Wiser

Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are executed as planned—or fail to track them at all. Issues like missing promotional signage, misplaced products, or incorrect pricing can severely impact a campaign’s effectiveness.