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Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

Inside Retail

I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. Those concepts have changed considerably with the growth of mobile and social commerce. The whole concept has changed. We love that.

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

continues to outpace category trends by leaning into our superpowers, which are even more relevant in today’s environment — delivering premium quality products at an unbelievable price that are vegan and cruelty-free. For us at e.l.f., While the cosmetics category is down, e.l.f. They also demand authenticity and transparency.