e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
continues to outpace category trends by leaning into our superpowers, which are even more relevant in today’s environment — delivering premium quality products at an unbelievable price that are vegan and cruelty-free. For us at e.l.f., While the cosmetics category is down, e.l.f. They also demand authenticity and transparency.
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