Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Still, many Chinese citizens were unable to afford – or unwilling to pay full retail prices – for foreign-branded items. Today Li-Ning is valued at US$7 billion, chasing the top American and German sportswear giants. The Rich and Humble. Subconscious’ racism has become more visible in brands misappropriating Chinese culture.
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