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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

At the height of the pandemic, standing up services like curbside pickup, BOPIS and a frictionless digital experience quickly was all that mattered. Beyond that, 27% said ecommerce is hurting overall profitability, and 25% said their ecommerce operation was not profitable at all. UK, Germany and Australia. “The