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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

At the height of the pandemic, standing up services like curbside pickup, BOPIS and a frictionless digital experience quickly was all that mattered. But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable.