Tesco’s Strategy for Gaining Market Share
Indigo 9 Digital
JUNE 7, 2022
Tesco’s success is not by accident it has a carefully crafted strategy that is keeping its competition in the cut throat grocery sector at bay. That’s one of the reasons why discount grocers like Aldi and Lidl were able to gain share in the United Kingdom over a decade ago after the last recession. Value for money. Source: Bloomberg.
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