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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., Jamal Miller is Senior Director of Product Marketing at Intuit Mailchimp.

Marketing 264
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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Despite heavy investment, customer retention hardly improved. After doing a deep dive into data, they discovered that a whopping 80 per cent of customer frustration stemmed from long queues. Example: A specialty grocer rolled out 25 different CX improvements in a year, from mobile checkout to AI-powered recommendations.

Returns 130
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5 Top Customer Service Articles of the Week 8-8-2022

Hyken

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

If you don’t have purchase data or rely on outdated demographic or contextual targeting tactics, this is a tough mountain to climb. And even if you have first-party data, it’s hard to reach relevant audiences at scale. Better insights – using a high-propensity audience can provide you with valuable insights into your customer base.

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How Retail Loyalty Programs Hook Gen Z: A Marketing Strategy That All Students Need to Learn

365 Retail

Loyalty programs have been a mainstay of retail customer retention for decades, but their effect has never been as deep as it is with Gen Z consumers. This means loyalty programs that incentivize more than discountssuch as sustainability rewards or community-driven incentivesare particularly effective at reaching this cohort.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

As noted previously, trade promotion refers to marketing activities that aim to stimulate demand and increase the sales of a product or service among a business’ supply chain partners, such as wholesalers and retailers. Consumer Promotion Consumer promotions, on the other hand, aim directly at the end consumers.