Remove ATS Remove Customer Retention Remove Promotions Remove Shipping
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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

“For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. 22, 2023 briefing. In fact, 74% of associates’ time is on non-checkout functions.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. According to Clarus Commerce data, 28% of consumers say they enroll in loyalty programs for immediate benefits, with the intention of unsubscribing at a later time.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

This instability, together with increased gas and energy prices, has affected shipping costs. Using technology effectively to streamline operations can free up staff to focus on other areas of the business, such as customer service. Pricing and promotional strategies will be vital as consumers are more cost-conscious.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

We saw this at the start of the pandemic when food store sales shot up by 21%. still plan to cook more at home. The challenge with ordering too much food is that shipping is expensive and often unreliable with supply chain troubles, and warehouse space is a very limited resource. Matt Hopkins is Global Retail Director at Board.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

These first movers near universally are noting the gigantic opportunity to transform their business, from operations to customer relations and retention. And there’s plenty of money at stake. The agents can instead focus on dealing with more complicated customer issues or driving customer retention offers.