Remove ATS Remove Customer Retention Remove Promotions Remove Returns
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Retention and loyalty – how to grow when the market is down

Inside Retail

Given current economic conditions impacting both shoppers and retailers, focusing increasingly on customer retention over acquisition is key to driving better outcomes and returns. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290
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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

β€œFor the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. Shorter return windows generally mean more sales taking place in December.”

Returns 203
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How to Make Sense of the Complex Modern Grocery Retail LandscapeΒ 

Retail TouchPoints

We saw this at the start of the pandemic when food store sales shot up by 21%. still plan to cook more at home. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see. Matt Hopkins is Global Retail Director at Board.

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The Future of Retail and AI

Retail TouchPoints

In order to understand where the future of retail is headed, we’re going to take a look at how the pandemic has impacted the retail industry and how it has already started to adapt to pandemic challenges. . Simultaneously, data and analytics were at the forefront of retailers’ minds as stores sought to anticipate their consumers’ needs.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale β€” especially during the holiday shopping season. According to Clarus Commerce data, 28% of consumers say they enroll in loyalty programs for immediate benefits, with the intention of unsubscribing at a later time.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic in 2020, paired with renewed restrictions and stay-at-home orders approaching the holidays, that steady pace of online shopping growth has gone out the window.

Shopping 223
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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Inside Retail

Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. Pillar 2: Product selection, pricing, and promotions. Additionally, many retailers continue to push e-commerce offers and promotions, despite thin profit margins.