Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally. Newly-Online Nelly.

Consumer 262

Consumer Marketing Retail Marketing Shopping 262

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. Overall, this approach is less effective at efficiently driving purchase.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.

Consumer 130

Consumer Shopping Outdoor Fashion 130

Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 250

Grocer Advertising Promotions Point of Sale 250

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

Shopping 261

Shopping Specialty Retailers Consumer Department Stores 261

Medallion Retail

JULY 2, 2021

In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have.

Returns 52

Returns ATS Consumer Retail Marketing 52

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Returns Shopping 130

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. So despite the slowdown, there are still opportunities for growth-minded operators in the retail and consumer goods industry to win buy-in through 2023.

Beauty and Health 240

Beauty and Health Consumer Health & Wellness Department Stores 240

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 278

Advertising Fulfillment Customer Experience Marketing 278

Inside Retail

APRIL 12, 2021

Nike will start collecting and cleaning some of the sneakers that are returned by customers and reselling them at a discount in stores as part of its Nike Refurbished program, which launched on Monday. . Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months.

Fast Fashion 264

Fast Fashion Fashion Returns Consumer 264

Retail TouchPoints

AUGUST 25, 2023

Our regular Editors Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. But both stores proved me wrong and shut up (at least temporarily) that cynical little devil on my shoulder.

Returns 214

Returns Accessories Apparel Consumer 214

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. The question is whether retailers can overcome the “experience gap.” The Gen Z Factor.

Customer Experience 325

Customer Experience Consumer Shopping Fashion 325

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. So despite the slowdown, there are still opportunities for growth-minded operators in the retail and consumer goods industry to win buy-in through 2023.

Beauty and Health 201

Beauty and Health Health & Wellness Department Stores Returns 201

Inside Retail

APRIL 22, 2021

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 283

Marketing Promotions Advertising Comparison Shopping 283

Retail TouchPoints

NOVEMBER 23, 2022

From a marketing perspective, why would you ignore the activity happening?” said Eric Meth, Chief Revenue Officer at Surfside in an interview with Retail TouchPoints. “ Are your budtenders adequately promoting products that are relevant to consumers? It’s important to always be looking at your data and sales trends.”.

Marketing 274

Marketing Promotions Retail Marketing Returns 274

Retail TouchPoints

JUNE 1, 2022

But if you’re interested in what’s driving retail growth right now, in 2022, you’ve come to the right place. Shoppers are returning to stores, again. It’s also why retailers are spending billions on new store openings, up 13% versus 2021. As Target CEO Brian Cornell said, “Our stores are at the very center of our strategy.”

Checkout 298

Checkout Location Shopping Consumer 298

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 265

Kiosk Outdoor Checkout Marketing 265

Retail Focus

FEBRUARY 23, 2024

In today’s modern, fast-paced world, it is no longer enough for retailers to simply expect consumers to walk in off the high street and begin spending money. Here, Retail Focus picks out some of the best examples of surface interaction within the retail market.

Promotions 162

Promotions Shopping Marketing Consumer 162

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). For the year to June 2021, consumer retail spending grew by 9.1

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Remember the Black Fridays of yore?

Shopping 279

Shopping Advertising Consumer Accounting 279

A1 Retail

JULY 15, 2022

Returning after a two-year hiatus due to Covid and international travel restrictions, the show, taking place on 17 th – 19 th July, has exceeded its international targets and hundreds of global businesses are flocking to the UK to meet buyers and retailers.

Shopping 59

Shopping ATS Fashion Returns 59

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Romano says AR works well in retail categories that have a strong visual component. AR isn’t always the answer.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

Marketing 259

Marketing Consumer Advertising Social Commerce 259

Inside Retail

JUNE 23, 2022

Doug Herrington has been named CEO of Amazon’s new Worldwide Amazon Stores business, which was formerly known as Consumer, and John Felton has been named the leader of the Operations business. Felton brings nearly 18 years of experience at Amazon, including 12 years in retail and operations finance leadership roles.

Finance 130

Finance Returns Customer Experience Management 130

Inside Retail

FEBRUARY 27, 2024

However, the legacy retailer’s reputation has been on shaky ground of late. Neil Saunders, managing director and retail analyst at GlobalData, believes the store closures are “a necessary step to strip the dead wood from Macy’s”. Can Macy’s compete in luxury? That is a very tall order.

Department Stores 130

Department Stores Location Finance Planning 130

Retail TouchPoints

OCTOBER 23, 2020

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

Shopping 221

Shopping Returns Location Consumer 221

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. In the past, repurposing it required a meticulous approach that was equal parts complicated and time-consuming.

Inventory Management 150

Inventory Management Apparel Fashion Specialty Store 150

365 Retail

NOVEMBER 14, 2023

This exclusive gathering offered a sneak peek into Sephora’s new retail space, designed to be a beauty enthusiast’s haven, ahead of its accessibility to the broader public. Sephora’s return to the UK retail scene has been strategic and impactful.

Returns 103

Returns Beauty and Health Marketing Location 103

Independent Retailer

FEBRUARY 24, 2022

MAGIC , the leading industry connector for the trend and young contemporary markets, organized by Informa Markets Fashion, recently announced its 2022 event calendar, which includes the debut of a new event – MAGIC Nashville, aimed to expand the retail market and fill gaps between primary buying seasons.

Accessories 83

Accessories Fashion Apparel Returns 83

Retail TouchPoints

NOVEMBER 17, 2021

With data at the core, we have outlined a few key considerations that will give luxury brands — and those beyond the luxury sector as well — the chance to preserve their resilience, stay ahead of the curve and be prepared for any unknown in the future, without relying on cookies. Become the Brand of the Future. Become the Brand of the Future.

Advertising 249

Advertising Marketing Consumer Returns 249

Inside Retail

AUGUST 21, 2022

Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour). It seems that if you want to play at the top of your game, it’s a good idea to broaden your horizon. Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors.

Consumer 130

Consumer Outdoor Fashion Beauty and Health 130

Independent Retailer

DECEMBER 5, 2022

Based on search data, consumers conduct more online searches around Black Friday than Cyber Monday. Retailers were cautiously optimistic going into Black Friday and Cyber Monday this year. This led to increased spending in certain areas,” Deb Gabor, CEO of Sol Marketing , said. Brands were also able to entice 2.3%

Beauty and Health 72

Beauty and Health Apparel Consumer Returns 72

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. New and emerging technologies are needed to ride on these trends,” said Joshua Emblin, Territory Director, APAC, at Commercetools. . Indeed, AR and VR have the ability to potentially reduce returns by 31 per cent.

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 175

Marketing Advertising Consumer Planning 175