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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

This flurry of legislative activity comes at a good time — and with good reason. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. This happens in an environment where consumer trust is already fragile. Following suit with GDPR and other jurisdictions globally, the U.S.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 248
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A Guide to Managing Young Employees

Retail TouchPoints

In fact, data from Legion Technologies finds that 37% of managers say they’re hiring more minors due to the shortage. Automating compliance management across the organization also fortifies security, makes compliance processes more efficient and even helps companies optimize labor costs by eliminating redundancies.

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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

Composable commerce offers maximum flexibility, enabling your brand to make incremental change, manage multiple brands under one roof, and navigate the complexity of an acquisition approach successfully. This recording is provided by Connected Consumer Series. The discussion was moderated by Adam Blair, Editor of Retail TouchPoints.

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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. Why the Mood? That rises to 62% in the U.S. 72% of U.S.

Consumer 223
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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162