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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Since the brand’s acquisition, several products, especially the original witch hazel toner, have gained massive popularity on TikTok, with #thayers at 1.1

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

From delays in delivery to running out of stock at critical times, supply chain issues can cause major headaches for small businesses. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My Easier said than done, especially for a brand that is still working its way back from the brink. So for us it’s really about getting the right products to her at the right time.”

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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

By optimizing excess inventory management and partnering with off-price retailers, companies can distribute leftover products through a simplified process that creates additional revenue and reduces harmful waste — a proven win-win recipe for brand growth, customer loyalty and sustained success. How Is Excess Inventory Optimized?

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PacSun CIO Reveals the Array of Behind-the-Scenes Tech Needed to Meet Gen Z’s Expectations

Retail TouchPoints

PacSun CIO and IT veteran Shirley Gao turned out to be the right person at the right time to turn this goal into a reality. In 2021, there was also PacSun’s split from former PSEB division Eddie Bauer , which was acquired by SPARC Group , the brand management firm operated by Authentic Brands Group and Simon Property Group.

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