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Tom Sellers Selects Seven Dials’ Neal’s Yard for New Venture, Story Cellar

Retail Focus

Shaftesbury has announced that two Michelin Star chef, Tom Sellers, is set to unveil his new restaurant, Story Cellar, at Seven Dials this March. Located at 17 Neal’s Yard, Story Cellar will be a continuation of Tom’s first restaurant, Restaurant Story, which celebrates its 10 th anniversary this year. Story Cellar dealt direct.

Boutique 261
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Experimental Perfume Club Selects Seven Dials for Flagship Boutique & Laboratory

A1 Retail

Shaftesbury has announced that Experimental Perfume Club (EPC), renowned for its educational and experiential approach to perfumery, has opened the doors to its first ever ‘lab-boutiqueat 53 Monmouth Street in Seven Dials. Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury.

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Seven Dials’ dining offer evolves

A1 Retail

Danish bakery Ole & Steen, French restaurant The Patate, new dining concept St Martin’s House and boutique gelateria, ANITA join the destination’s already extensive array of restaurants, bars and cafes, reinforcing its position as a go-to dining destination in the heart of London’s West End.

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Cow Vintage launches debut London store in Seven Dials

A1 Retail

Shaftesbury has announced the official launch of COW Vintage at 13 Shorts Gardens, marking the retailer’s much-anticipated debut in London and entrance to Seven Dials’ fast-growing community of sustainable retailers.

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Seven Dials serves up Watchhouse & Anita

A1 Retail

WatchHouse has selected a 1,200 sq ft unit at number 7 to launch its latest Modern Coffee house, set to be the first of its kind in central London, while boutique ice cream and gelateria, ANITA , has signed for 1,000 sq ft of space at number 4 for its UK debut.

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Seven Dials boosts vintage appeal with ‘Good’ launch

A1 Retail

Shaftesbury has announced the official launch of Good at 33 Neal Street, marking the retailer’s new London flagship store and entrance to Seven Dials’ fast-growing community of sustainable and vintage clothing retailers.

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Seven Dials adds to its culinary diversity with six new F&B entrants

A1 Retail

Adding to the line-up on St Martin’s Lane at the end of April, is the UK debut for boutique ice cream parlour, ANITA. Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “Seven Dials has become a diverse arena for food, celebrating culinary culture and emphasising its position as a diners go-to destination.