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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Jerome Bellony, managing director of Clarins Australia and New Zealand, spoke with Inside Retail about entering a new era in how the business connects with customers. From devoted loyalists who have trusted the brand for years, to those just beginning their journey with Clarins, all customers are at the heart of our brand.

Boutique 247
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Mecca vs Sephora: Who wins the online beauty battle?

Inside Retail

One battleground: Prestige beauty. Mecca and Sephora have shaped the Australian beauty retail landscape, building their brands on loyalty, curated experiences, and a deep emotional connection with customers. Sephora is a clear margin behind at 71.4. ” The post Mecca vs Sephora: Who wins the online beauty battle? .

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Target Democratizes Wellness with New Under $10 Assortment

Retail TouchPoints

Target will launch more than 2,000 items across multiple wellness categories, from functional beverages to beauty, nutrition and even mens wellness. Key product sectors for 2025 include: Functional and non-alcoholic beverages , which aim to provide health benefits beyond basic hydration.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

“Pelo malo”, or “bad hair”, is a term used in various Latin American communities to refer to hair that is curly and “hard to manage” However, Magdaline Hurtado knows that hair types like her own aren’t more “difficult”, they are just not catered to. Inside Retail : What inspired you to launch Hello Updo?

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Live shopping is on the rise. Here’s how Oz Hair & Beauty, Big W are tapping in

Inside Retail

One of the local trailblazers in this space is Oz Hair & Beauty, a digitally native brand that has built a loyal following by prioritising customer education and curated service. It has become part of [business as usual] BAU now, but the focus at the start was getting the reps in and failing fast.

Shopping 130