Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
Compare the experience of shopping for a new pair of shoes or yoga pants at Macy’s versus at Nike’s flagship House of Innovation store in New York. So making it available and affordable is a great play," said Marshal Cohen, chief retail industry analyst at NPD Group speaking about the new line.
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