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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Shopping habits are increasingly digital, and brick and mortar retailers have had to respond.

Consumer 104
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PROJECT Presents 2021 Global Event Calendar

Independent Retailer

Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands. With a fully revised show floor layout, apparel will be merchandised alongside footwear and accessories.

Apparel 52
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

The teen apparel retailer announced that it will be closing its flagship store in May – the brand’s only store in the country. This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.

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What is a Niche Market?

Small Biz Trends

Unless you offer premium prices for your products and services serving a smaller target market, it can sometimes make it harder to earn good profits. Potential for competition to crop up: Business e ntry requirements in a niche market are often relatively low and do not rely on significant investments. Casual Wear.

Marketing 139
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Back to School Retail Guide: Expert Tips, Latest Trends, and Predictions

RETAIL MANAGEMENT SOFTWARE

As summer vacations wind down and the anticipation of a new school year grows, retailers are gearing up with back-to-school retail ideas for the annual shopping rush. After enduring higher prices last year during the pandemic’s aftermath, parents are now displaying price sensitivity and reevaluating their shopping approach.