Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Inside Retail

NOVEMBER 8, 2023

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.

Home Furnishings 130

Home Furnishings Net Profit Target Market Visual Merchandising 130

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry.

Marketing 130

Marketing Fashion Apparel Planning 130

Independent Retailer

JUNE 24, 2021

Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands. With a fully revised show floor layout, apparel will be merchandised alongside footwear and accessories.

Apparel 52

Apparel Accessories Fashion Target Market 52

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

While some sectors, notably the apparel industry, stand to benefit from these trends, other segments, such as consumer electronics, might encounter fluctuations in sales. Segment your audience based on their preferences, buying history, and demographics, and craft targeted marketing campaigns that resonate with each group.

Inventory Management 67

Inventory Management Promotions Payment Services Returns 67

Wiser

APRIL 23, 2020

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. It can be anything from retail locations and pop-up shops to public spaces.

Marketing 114

Marketing Advertising Consumer Target Market 114

Retail Gazette

DECEMBER 20, 2023

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. But it’s managed to overcome this hurdle.

Fashion 73

Fashion Promotions Visual Merchandising Shopping 73