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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

Following in the tradition of Japanese retailers like Loft, Daiso and Muji that bring chic to everyday items and are consummate visual merchandisers, Thailand’s Moshi Moshi has gone into full expansion mode with a concept that uses the same template. Some stores also sell pet accessories.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. But it’s managed to overcome this hurdle. Gone are the rows of workwear found in M&S stores of old.

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