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Meet Safely, a modern self-defense brand founded by women for women

Inside Retail

In addition to the brand’s DTC website, Safely products are currently available at the University of Texas’ student shop and in several specialty stores throughout Texas. Another problem the Safely team has been trying to resolve is the issue of advertising their products.

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

However, if you’re only in, for example, specialty stores, like Sephora or Ulta for the beauty sector, you may want to consider waiting to launch your linear TV effort till you’re in a few more big box retailers.

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Retail Statistics You Should Know

Small Biz Trends

Specialty stores are often a part of small retail store businesses. Unlike department stores that sell a wide variety of items, specialty stores offer niche-specific products. According to a report , small specialty retail stores have a market size of $33.4bn in the US. between 2016-2021.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

“A central bottleneck to its smooth operation is the restocking of stores on a real-time basis, but that is surely a short term problem that will be sorted out,” he stated. Ramaswami feels that just like with e-commerce and digital advertising, there are pluses and minuses for consumers.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Podiatrists, physios, personal trainers, and staff in running specialty stores. ” At the time, Phil was breaking the mould. Today, that’s what good brands do – help their audience be better.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Still, Parkhurst said an important part of selling on TikTok is letting go of the reins a little bit : “Technically anybody who wants to sell Kanoodle on TikTok can, but that’s not that different from the specialty stores or other people that book our product,” he said. Either way it’s good for us.

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10 Online Business for Sale in June

Small Biz Trends

The business currently has an average of 150 bookings annually without any advertising, so there is huge potential with the right marketing campaign. This includes businesses in the tourism industry, major theme parks, and men’s specialty stores. Additionally, Walt Disney World, Bass Pro Shops, T.J.