Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Retail TouchPoints
AUGUST 24, 2023
Just as with finding the right content strategy, setting up the company’s TikTok Shop was a process of trial and error: “There was some blood, sweat and even a few tears behind getting set up and figuring it out, but once we did, we were off to the races,” recalled Parkhurst. “We Either way it’s good for us.
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