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Meet Safely, a modern self-defense brand founded by women for women

Inside Retail

In May, the company plans to launch a multi-use, patent-pending product on its direct-to-consumer site for pre-order. In addition to the brand’s DTC website, Safely products are currently available at the University of Texas’ student shop and in several specialty stores throughout Texas.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. He added that the tracking software developed for Covid tracing in many countries has also made consumers amenable to being tracked through their phones.

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. You’re building a large, loyal fan base as well as your subscription program, and you’re aggressively marketing online and social media.

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Retail Statistics You Should Know

Small Biz Trends

Specialty stores are often a part of small retail store businesses. Unlike department stores that sell a wide variety of items, specialty stores offer niche-specific products. According to a report , small specialty retail stores have a market size of $33.4bn in the US. between 2016-2021.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Phil Knight, the co-founder of Nike, famously once said he hates advertising. As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. Podiatrists, physios, personal trainers, and staff in running specialty stores.

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Decoding Upcoming HFSS Regulations in the U.K.

Rangeme

Consumers in England and Wales will soon be forced to resist, at least to some degree, with new legislation around food merchandising, starting in the coming months. Small stores and specialty stores are exempt. on TV; there will be a complete ban of paid-for advertisements for HFSS products online. Who can resist?

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.” “It’s pretty cool to be on the cutting edge of innovating there, because it’s something that a smaller company like us can do. Either way it’s good for us.

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